Let’s start out by saying that you are among the very few lucky people who are reading about the potential and power of microcopy. Not many out there are even aware that the term ‘microcopy’ exists. We don’t blame them. It’s a fairly new concept and even the vast majority of copywriters and content marketers are not aware of its existence. And, therein lies a BIG OPPORTUNITY FOR YOU! Since not many are aware of it, you can add an invisible weapon to your arsenal to beat the big fish within weeks of your website launch!
Microcopy is a term for all the small snippets of text, headlines and one liners that lead people on your site towards your conversion goals. By analyzing your content and the user experience it is possible to tweak and A/B split test your pages and evolve them into super-converting lead engines.