Niche marketing is one of the most powerful online marketing strategies. Focusing on a certain niche that relates to your industry is a good way of quickly establishing rankings and dominance. Moreover, it is infinitely easier to dominate a niche rather than an entire industry with 100s of niche areas. For instance, you could focus on pregnancy fitness in the health and fitness industry to ensure you are spending your time and money on reaching a specific target audience. You wouldn’t want to target customers who are looking for weight loss medicine or ab blast workouts; you would know your market and the keywords and themes you need to dominate.